Rootz Ltd. Announces Leadership Transition

July 2023

Rootz Ltd., a pioneering force in the iGaming industry, is pleased to announce a significant transition in its executive leadership. Lasse Rantala, the esteemed CEO and co-founder of Rootz Ltd. will be stepping into the role of Chair of the Board, passing the torch to Sam Brown, who joined the company one year ago as Chief Commercial Officer.

Since its inception in 2018, Rootz Ltd. has firmly established itself, offering cutting-edge iGaming platforms that captivate consumers across multiple markets. Under the visionary leadership of Lasse Rantala, the company has laid a solid foundation and witnessed remarkable success. As Rantala transitions to Chair of the Board, he will leverage his insights and expertise to guide Rootz Ltd.'s initiatives and steer the company towards continued prosperity.

Stepping into the role of CEO is Sam Brown, an accomplished executive with over 15 years of experience in various C-level positions within the iGaming industry. Brown's impressive track record includes transforming the fortunes of several iGaming organizations, positioning him as a highly respected figure in the field. His industry knowledge and expertise will enable Rootz Ltd. to consolidate its position as a significant player on the global iGaming stage.

"As I pass on the mantle of CEO to Sam, I am filled with immense pride and confidence." stated Lasse Rantala. “Sam's commitment to excellence, strategic mindset, and passion for innovation make him the perfect fit to lead Rootz into its next chapter. I have full faith in his ability to steer our company to even greater heights and the Board is fully dedicated to offering him unwavering support every step of the way.”

Sam Brown expressed his enthusiasm for the new role, saying, "After an exciting first year at Rootz my passion for the business has only grown stronger. We have a great vision for the future, and have the people, technology, and ambition to deliver it. It’s an honour to be entrusted with the next phase of the Rootz journey."

The transition in leadership ensures a seamless continuation of Rootz Ltd.'s commitment to innovation, customer satisfaction, and the pursuit of new market opportunities.