Rootz Welcomes New Marketing Exec

June 2023

With phenomenal expansion underway, Rootz has taken on a dynamic new Chief Marketing Officer to drive the company's efforts as a force to be reckoned with in the competitive world of iGaming.

Since being founded in 2018, Rootz Ltd. has set down solid foundations in an industry known for its rapidly evolving nature, inviting consumers to enjoy cutting-edge gaming platforms in multiple international markets. With further growth on the horizon and consolidation of existing markets in mind, the company has appointed industry visionary Martin Kunath as Chief Marketing Officer.

Kunath has recognised skills when it comes to targeting multi-national markets for business development, having worked in FinTech companies in Germany as well as other European countries and further afield in the Seychelles, and is known for translating data-based information into opportunities.

Rootz has most recently secured coveted licences within the regulated markets of Ontario and Germany, in addition to driving expansion within its Malta Gaming Authority markets across Europe and in Canada and New Zealand. The award-winning platform is home to five successful and distinct brands: Wildz Casino - the first and largest brand, Wheelz Casino (featuring The Hoff), Caxino Casino - the accessible all-rounder, Spinz Casino - the ground-breaking streaming casino and Chipz, a popular niche market brand.

Martin Kunath, Chief Marketing Officer

Martin Kunath has an extensive portfolio of business experience, having led the way within different contexts that range from academia to founding his own marketing agency. He has worked in various marketing sectors, specialising in scaling businesses within the FinTech industry, and is now aiming to use this multi-faceted experience in combination to full effect within iGaming.

His skills are applied across the line, being boosted by astute technical knowledge as well as a deep understanding of behavioural science and complex international compliance requirements.

"I'm delighted to join the passionate team at Rootz, bringing my marketing expertise to the dynamic world of iGaming with the objective of creating a lasting impact on the sector," he states.

CEO's statement

"Within a relatively short time fame, Rootz has made bold inroads within iGaming. With the introduction of Martin's analytical and strategic marketing skills, we look forward to growing our current offerings, achieving new market success and, ultimately, becoming representative of a fresh industry approach grounded in authenticity, technical expertise and personalisation. We welcome Martin to the team." - Lasse Rantala, CEO, Rootz.