All the hard work put into releasing our third online casino brand, Wheelz, is starting to pay off. From being recognised for our marketing efforts within the iGaming industry, to receiving worldwide attention in popular media outlets, Wheelz Casino is definitely on its way up.
Following the success of Rootz's other online casinos, Wildz Casino and Caxino Casino, Wheelz decided to take it up a notch by incorporating the Hollywood legend, David Hasselhoff, into the brand.
The International Gaming Awards 2021 (IGA) has nominated us for the following:
- Rising Star of the Year: Wheelz Casino
- Slots Operator of the Year: Wheelz Casino
- Great Place to Work Award (Supplier): Rootz Ltd
Wheelz, the Rising Star
The title of this award could not be more apt when describing Wheelz's current success. The brand launched in January 2021 and has more than exceeded our expectations. The marketing team at Rootz spared no expense when crafting the campaign with actor, singer and icon, David Hasselhoff. Throughout the campaign, it's evident that Hasselhoff, lovingly known as The Hoff, was more than just a face plastered on a brand. He is an integral part of Wheelz and was heavily involved from start to finish.
Just one look at Wheelz's website and you'll notice that The Hoff has been incorporated into the special features (Extra Wheel and Wheel of Spinz) as well as there being Hoff-inspired merchandise from Apple AirPods to hoodies.
Wheelz Casino is fast becoming popular worldwide and the song, 'Keep Spinnin' has even appeared on mainstream media including Comedy Central Deutschland, RTL, and MTV Germany.
Our Company, Our Culture, Our People
As cliché as it may sound, the thing that truly makes a workplace is the people and Rootz has no doubt nailed it when it comes to hiring the most talented, hard-working, and nicest people in the industry. Rootz has fostered a great culture where the team is always recognised for their hard work, where there's no unnecessary hierarchy and where we are all allowed to thrive.
We work hard, but we also play hard. Work dinners are not uncommon and the company continues to bring the team together through various volunteering initiatives and activities.
We look forward to seeing the outcome of the IGA 2021. Whilst it's always great to win, we are humbled and grateful to be considered for such prestigious awards.
The team at Rootz has worked incredibly hard to get to this point and gain such recognition. With our continued efforts we hope we can remain a leader and inspiration to other companies within the iGaming industry.
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