Wheelz Takes Home 'Marketing Campaign of the Year' at the iGB Affiliate Awards 2021!

Despite already having two successful online casinos, Wildz Casino and Caxino Casino, Rootz decided to raise the bar by releasing a third, Wheelz Casino in January 2021. Unlike other brands, Wheelz has taken the industry by storm most notably for its collaboration with the Hollywood legend, David Hasselhoff.

Multiple Nominations

Rootz first received the news that it had three nominations for the following:

  • Best Affiliate Manager: Seppo Jokisalo
  • Rising Star (all verticles): Wheelz Casino
  • Marketing Campaign of the Year: Wheelz Casino

Today we're proud to announce that we won the award for Marketing Campaign of the Year. We are extremely proud of this as Wheelz is still a new brand but is already making waves due to its unique offering.

The judges commented, "...the campaign was very strong with a lot of attention to detail in the planning and rollout phases. Though it may be new, there is clearly a strong foundation to find success.

Whilst judges loved the concept of the campaign and the execution outside of just the product, the added idea of getting Hasselhoff to create a song as promotion was brilliant and integrates fully with the brand, whilst keeping to their stated aims".

Wheelz: It's Hofftastic!

Wheelz Casino is the third brainchild of Rootz. Whilst we believe Rootz's cutting-edge platform, functionality and customisation is the foundation for Wheelz's success, it's ultimately the cleverly crafted campaign with David Hasselhoff that has garnered remarkable success.

The decision to bring Hollywood icon, David Hasselhoff, on board was something that was not taken lightly, and our team spent a great amount of time deciding how to integrate The Hoff into the brand.

Many would have noticed that Hasselhoff didn't just serve as the face of the brand, but is fully integrated with every aspect of Wheelz Casino. From the special game features to the Hoff-inspired merchandise, Hasselhoff is truly embedded within the brand. He even went as far as to create a catchy pop song, 'Keep Spinnin' (listen here), which has caught the attention of many in the iGaming industry as well as mainstream media. The song has appeared on Comedy Central Deutschland, RTL, and MTV Germany.

dj wheelz hoff promo

Special Features

As mentioned, some of the unique selling points of this collaboration with Hasselhoff are the Hoff-inspired features. Keep an eye open when playing our games and you just might see the random Extra Wheel appear where players can receive free Wheelz or Hoff-inspired gifts such as Apple AirPods, Nintendo Switch, hoodie, and t-shirts. There's also the Wheel of Spinz where players can level up and get rewards with every spin.

wheel of spinz

Stay Tuned...

If you thought securing one of Hollywood's biggest stars for our online casino would be the pinnacle for Rootz, think again! With a creative, dedicated, and tech-savvy team, Rootz is set to push more boundaries and reach new heights. We are constantly evolving and in tune with industry trends. Most importantly we know what works for our customers and we adapt each time.

The first few years of Rootz have been a rollercoaster ride and we couldn't have anticipated such growth and success at this rate.

There's only one direction Rootz is headed...and that's up!

Follow us on LinkedIn and Facebook to see what we get up to next.