The Rootz crew were busy popping the champagne once again this week after scooping yet another industry gong to add to their growing collection.
This time it was the turn of Wheelz Casino, the operator's third and latest brand, that stole the limelight. Wheelz claimed the title of 'Rising Star' in this year's prestigious CasinoGrounds Awards after fighting off stiff competition from the likes of NOLIMIT CASINO and SKOL CASINO.
Incidentally, Wheelz's older sibling, Caxino, also tasted success. The firm's colourful second brand narrowly missed out on an award, finishing runner-up in the Casino of the Year category to cap a stunning night for all associated with Rootz.
Keep Spinning with Wheelz
Launched to critical acclaim in January 2021, Wheelz took the number of brands in Rootz's portfolio to three following hot on the heels of flagship brand Wildz and the quirky Caxino.
With automation and customisation at the heart, the agile Rootz platform is the cornerstone of Wheelz's success. Wheelz promises improved rewards logic, quicker speeds, more games and an enhanced playing experience that elevate it above the forest of competing online casinos.
None other than showbiz legend David Hasselhoff, he of Baywatch fame, was recruited as the face of the Wheelz brand. "The Hoff's" likeness is felt across the site, showing up at random moments to bestow rewards on players while also starring in his own bonus feature, Extra Wheel, that captures our star man's infections in-your-face character.
To top it off, The Hoff even appeared in his own hit record to help kick off the launch, which you can view here. Produced in collaboration with DJ Wheelz, "Keep Spinning" proved an instant hit upon its release and helped put Wheelz on the map.
Rootz would like to thank everyone who voted for Wheelz and Caxino, respectively, and look forward to continued success over the coming years.
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